With the chill coming back into the air and the leaves changing from their summer green to the various warm shades of fall, a thought creeps into the back of my mind; It’s that time again.
Early fall is when many winter companies release their winter catalogues. Snowboard companies, ski companies, even hockey companies come out with publications ranging from a simple 6-panel glossy brochure to an extravagant embossed cover with custom photography and gilded edges.
This year the snowboard company Burton has raised the bar significantly. With their catalogues from the last few seasons being a standard – albeit well-designed – format with glossy pages and standard perfect binding, they have changed things up significantly with a new format, amazing informational graphics, faux ads, and a somewhat controversial theme.
Titled “The Good Book”, the 2010 catalogue draws from a Biblically-designed theme with illustrations and paintings that reference styles popularized throughout church history. From wood-cut printings to oil paintings of fields full of children and animals, all sorts of looks are recreated to include Burton’s products and messaging
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More photos and beautiful design after the jump…
With a resurgence in the art of informational graphics, designers have been able to take material that normally would have been expressed in simple type to include graphics, themes and engaging layouts. By showcasing the information in a style that draws the reader in, they can provide the consumer with any and all specifications of their product without the reader getting bored and ignoring it.
Holy Cow. That is crazy for a catalogue, you can get a ton of Inspiration from this pieces of art. I think my dream job is working at Burton now.
That’s kind of insane.